The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption).
Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square.
Since 2001, it's been the world-famous Heineken Experience. After a year-long update and redesign in 2008, the Heineken Experience is more Heineken-y and Experience-y than ever before.
There's history in the walls and on the walls. The house itself dates to the 17th century and was situated in one of Amsterdam's most prestigious areas. Rembrandt lived there for almost 20 years once he had established himself as Europe’s most innovative painter.
His art hangs on the walls too. You’ll find an extensive collection of his etchings, and the house has also been restored to reflect how it would have looked when Rembrandt lived there.
The Upside Down is the biggest Instagram museum in Europe – but it's more than just a museum. It's part amusement park, part club, part magic mushroom trip! Get your friends together and remember to charge your phones; you'll need battery power for all the photos you'll take in this mind-melting world of fun. Explore the boundaries of your own creativity, trick your brain and tickle your senses.
The Upside Down is located at Europaboulevard in Amsterdam, just a short tram ride or cycle from central Amsterdam.
The impressive Royal Palace Amsterdam, located on Dam Square, is one of Amsterdam's top attractions. It was built in the Dutch Golden Age as the city hall for Amsterdam. It later became a palace for the royal family, a function it still has to this day. Consequently, it's not always open to the public.
It plays a key role during State visits and it's also home to some pretty amazing 17th-century art - representing the Dutch Golden Age.
NEMO Science Museum is a science centre in Amsterdam, located at the Oosterdok. It was built on top of the IJ-tunnel that connects the centre of Amsterdam with the north of the city. The striking building, designed by Italian architect and engineer, Renzo Piano, opened its doors in 1997. Some say the shape of the building mimics the appearance of a large boat, but others suggest that it's actually a reflection of the tunnel it was built upon.