The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption).
Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square.
Since 2001, it's been the world-famous Heineken Experience. After a year-long update and redesign in 2008, the Heineken Experience is more Heineken-y and Experience-y than ever before.
There's history in the walls and on the walls. The house itself dates to the 17th century and was situated in one of Amsterdam's most prestigious areas. Rembrandt lived there for almost 20 years once he had established himself as Europe’s most innovative painter.
His art hangs on the walls too. You’ll find an extensive collection of his etchings, and the house has also been restored to reflect how it would have looked when Rembrandt lived there.
The impressive Royal Palace Amsterdam, located on Dam Square, is one of Amsterdam's top attractions. It was built in the Dutch Golden Age as the city hall for Amsterdam. It later became a palace for the royal family, a function it still has to this day. Consequently, it's not always open to the public.
It plays a key role during State visits and it's also home to some pretty amazing 17th-century art - representing the Dutch Golden Age.
Madame Tussauds is located in the center of Amsterdam at the ever-busy Dam Square. Founded by wax sculptor Marie Tussaud in the 18th century, this iconic wax museum chain has locations in many cities across the globe, including London, Berlin, New York, Las Vegas, Hong Kong, and Shanghai, and of course, the Dutch capital.
Madame Tussauds Amsterdam is home to hundreds of historical and royal figures, film and sports stars, and immersive themed galleries. The museum encourages an interactive approach to the wax figures – so go ahead and hug your favorite celebrity crush! Madame Tussauds has been a central fixture in Amsterdam since 1971, with its first location at the Kalverstraat, before being moved to the Dam Square, where it can't be missed – and definitely shouldn't!
The Upside Down is the biggest Instagram museum in Europe – but it's more than just a museum. It's part amusement park, part club, part magic mushroom trip! Get your friends together and remember to charge your phones; you'll need battery power for all the photos you'll take in this mind-melting world of fun. Explore the boundaries of your own creativity, trick your brain and tickle your senses.
The Upside Down is located at Europaboulevard in Amsterdam, just a short tram ride or cycle from central Amsterdam.
Located on Amsterdam’s Dam Square, this cabinet of curiosities showcases more than 500 exhibits and artifacts in its five floors. The items, ranging from actual Olympic torches to a very unusual Fabergé egg, are organized in 19 themed galleries. There’s also a spacious café with a view to the square and a 5D cinema on the fourth floor.