The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption).
Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square.
Since 2001, it's been the world-famous Heineken Experience. After a year-long update and redesign in 2008, the Heineken Experience is more Heineken-y and Experience-y than ever before.
The Upside Down is the biggest Instagram museum in Europe – but it's more than just a museum. It's part amusement park, part club, part magic mushroom trip! Get your friends together and remember to charge your phones; you'll need battery power for all the photos you'll take in this mind-melting world of fun. Explore the boundaries of your own creativity, trick your brain and tickle your senses.
The Upside Down is located at Europaboulevard in Amsterdam, just a short tram ride or cycle from central Amsterdam.
There's history in the walls and on the walls. The house itself dates to the 17th century and was situated in one of Amsterdam's most prestigious areas. Rembrandt lived there for almost 20 years once he had established himself as Europe’s most innovative painter.
His art hangs on the walls too. You’ll find an extensive collection of his etchings, and the house has also been restored to reflect how it would have looked when Rembrandt lived there.
AMAZE Amsterdam is an immersive experience created by the world's largest dance event organizer ID&T. Visitors experience a journey from head to heart, where they are taken through seven experience worlds filled with state-of-the-art audiovisual technology.
A labyrinth of storytelling is on offer, with shows full of lasers, lights, visuals, 11D sound, interactive effects and especially sound and music. AMAZE combines 30 years of show experience into a new, exciting way of going out – the next phase in the evolution of entertainment.