Interactive Museums in Amsterdam

#1

See art come to life at the largest digital art center in the Netherlands

#2

The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption). Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square. Since 2001, it's been the world-famous Heineken Experience. After a year-long update and redesign in 2008, the Heineken Experience is more Heineken-y and Experience-y than ever before.

#3

Madame Tussauds is located in the center of Amsterdam at the ever-busy Dam Square. Founded by wax sculptor Marie Tussaud in the 18th century, this iconic wax museum chain has locations in many cities across the globe, including London, Berlin, New York, Las Vegas, Hong Kong, and Shanghai, and of course, the Dutch capital. Madame Tussauds Amsterdam is home to hundreds of historical and royal figures, film and sports stars, and immersive themed galleries. The museum encourages an interactive approach to the wax figures – so go ahead and hug your favorite celebrity crush! Madame Tussauds has been a central fixture in Amsterdam since 1971, with its first location at the Kalverstraat, before being moved to the Dam Square, where it can't be missed – and definitely shouldn't!

#4

The Upside Down is the biggest Instagram museum in Europe – but it's more than just a museum. It's part amusement park, part club, part magic mushroom trip! Get your friends together and remember to charge your phones; you'll need battery power for all the photos you'll take in this mind-melting world of fun. Explore the boundaries of your own creativity, trick your brain and tickle your senses. The Upside Down is located at Europaboulevard in Amsterdam, just a short tram ride or cycle from central Amsterdam.

#5

Enjoy candy-colored dive-in pools filled with marshmallows and more

#6

View ice sculptures and watch live carving

#7

Located on Amsterdam’s Dam Square, this cabinet of curiosities showcases more than 500 exhibits and artifacts in its five floors. The items, ranging from actual Olympic torches to a very unusual Fabergé egg, are organized in 19 themed galleries. There’s also a spacious café with a view to the square and a 5D cinema on the fourth floor.

#8

AMAZE Amsterdam is an immersive experience created by the world's largest dance event organizer ID&T. Visitors experience a journey from head to heart, where they are taken through seven experience worlds filled with state-of-the-art audiovisual technology. A labyrinth of storytelling is on offer, with shows full of lasers, lights, visuals, 11D sound, interactive effects and especially sound and music. AMAZE combines 30 years of show experience into a new, exciting way of going out – the next phase in the evolution of entertainment.

#9

Eye Filmmuseum is the museum for film and the art of the moving image. Located in the iconic building on the IJ River, Eye organizes exhibitions at the intersection of film and visual arts and film programs that shed light on the very earliest film history, to the most current social developments. Eye's collection includes more than 50,000 Dutch and international films and a multitude of posters, photographs, film equipment, books and personal archives, including the renowned Unesco World Heritage Collection of film pioneer Jean Desmet. Eye preserves, restores and presents film; from classics, blockbusters and early avant-garde films to the very latest VR experiments.

#10

THIS IS HOLLAND offers a simulated flight experience with a spherical screen and special effects to enhance a state-of-the-art journey over The Netherlands. Visitors will see cultural highlights and landmarks, as well as learn about the history of The Netherlands. THIS IS HOLLAND is located in Amsterdam and can be reached via ferry from Amsterdam Central Station.