World of Coca-Cola is a multimedia attraction in Atlanta, Georgia, dedicated to the history of The Coca-Cola Company. It features exhibitions, movies, and the chance to get closer than ever before to the secret formula for Coca-Cola in the Vault of the Secret Formula exhibit, and taste over 100 different beverages from around the world. World of Coca-Cola is easy to reach by car, the MARTA, or the Atlanta Streetcar to Centennial Olympic Park.